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Avianca - Global system

Avianca is the flagship of a group of eight Latin American airlines, whose operations are combined to function as one airline using a codesharing system. Avianca is the largest airline in Colombia and second largest in Latin America, after LATAM of Brazil-Chile.

We built this system on the shoulders of others. There are many principles of aesthetics, design, communication and psychology that our system uses inherently as a matter of what we know is good design.

Team

Tim
Matias
Juanita
Miguel
Renan de Souza

Role

Product design
Interaction design
Prototyping
Design system

Coherent experiences follow principles & guidelines

Emotive evokes real delight and sensorial pleasure. Gives customers a sense of ease and control. Speaks to emotional .

Emotive evokes real delight and sensorial pleasure. Gives customers a sense of ease and control. Speaks to emotional .

Informative give you facts, figures and clear explanations. Useful suggestions and affordance for acting on information, or getting help.

Informative give you facts, figures and clear explanations. Useful suggestions and affordance for acting on information, or getting help.

Flexible able to evolve. Responsive to user feedback. Self-learning. Modular. Extensible. Scalable. Portable.

Flexible able to evolve. Responsive to user feedback. Self-learning. Modular. Extensible. Scalable. Portable.

Pro-Active offer users functionality and content based with zero input. A “push” model based on analytics of past behaviors and persona-type.

Pro-Active offer users functionality and content based with zero input. A “push” model based on analytics of past behaviors and persona-type.

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Following bellow who — we use these  principle to build Avianca's global new concepts

Following bellow who — we use these  principle to build Avianca's global new concepts

Following bellow who — we use these  principle to build Avianca's global new concepts

Following bellow who — we use these  principle to build Avianca's global new concepts

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Avianca takes care of the small things —
So customers can focus on what really matters to them, enjoying the experience.

 

Avianca takes care of the small things — So customers can focus on what really matters to them, enjoying the experience.

 

Avianca takes care of the small things — So customers can focus on what really matters to them, enjoying the experience.

 

Avianca takes care of the small things — So customers can focus on what really matters to them, enjoying the experience. 

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To be able to change and evolve  — To be responsive. Selflearning. Scalable.

To be able to change and evolve. 
To be responsive. Selflearning. Scalable.

To be able to change and evolve  — To be responsive. Selflearning. Scalable.

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Anywhere, anytime

Anywhere, anytime

Avianca delivers the latest  — and most accurate information to its customers.

Avianca delivers the latest  — and most accurate information to its customers.

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What would happen if users could know when their IFE would stop working?  — Helpful indicators improve users’ experience and build trust between them and the system.

To be able to change and evolve. 
To be responsive. Selflearning. Scalable.

To be able to change and evolve  — To be responsive. Selflearning. Scalable.

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Results

We make sure that they come through in all our interactions, be it with customers, staff,  collaborators, partners or providers.
We strive to provide an outstanding and consistent experience at every touchpoint.

We make sure that they come through in all our interactions, be it with customers, staff,  collaborators, partners or providers.
We strive to provide an outstanding and consistent experience at every touchpoint.

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Explore

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